It’s a process by which information is collected in a defined manner and given the form of data for further analysis to resolve existing business problems, to understand the competition landscape or to understand the unmet needs and requirements of consumers. There are various other reasons and situations where market research is required and applied by our clients to give them direction in any of their business problems.
Our questionnaire design is a multistage process that requires attention to varied details at once. Questionnaire designing is an intricate process because surveys can ask about topics in varying degrees of detail, responses to desired queries can be sought in different ways, and questions asked earlier in a survey may influence how respondents answer to later questions.
Our survey programming has expertise in scripting surveys across multiple complexity levels across platforms like Confirmit, Decipher, etc.
Our experts in Data Processing provide data across formats viz. raw data in MS Excel, cross-tabulated data across banner tables in Excel, SPSS and also any other customized banner cuts or formats required. The data processing team comprises of experts in SPSS, MS Excel, Wincross, etc.
MR conducted for our clients gives them a solid base to form new business plans or fine-tune the existing ones, data assistance in the launching of new products/services or expansion in markets. Our consulting helps our clients in better business decisions about the development and marketing of new or existing products. We provide statistically significant data to provide a relevant sample in order to analyse and generate insights in a scientific manner.